Privacy Policy

Last Updated: December 2023

1. Information We Collect

To provide you with the seamless shopping experience you expect from ALO Clothing Shop, we collect the following types of information:

Personal Information

• Contact Details: Name, email address, phone number, shipping address
• Payment Information: Credit card details (processed securely through our payment partners), PayPal account information
• Account Information: Username, password, purchase history, preferences
• Demographic Information: Age, gender, location (to better serve our global community)

Technical Information

• Device Information: IP address, browser type, device type, operating system
• Usage Data: Pages visited, time spent on site, products viewed, referral sources
• Location Data: General geographic location to provide relevant content and shipping options

2. How We Use Your Information

We use your information to support your active lifestyle through:

• Order Processing: Fulfilling your purchases of our activewear, accessories, and wellness products
• Customer Service: Providing support for your inquiries and ensuring premium shopping experiences
• Personalization: Recommending products that match your active lifestyle preferences
• Communication: Sending order updates, promotional offers (with your consent), and lifestyle content
• Website Improvement: Enhancing your shopping experience based on how you interact with our site
• Security: Protecting against fraud and unauthorized transactions

3. Data Sharing and Disclosure

We value your trust and only share your information in the following circumstances:

Service Providers

• Payment Processors: Visa, MasterCard, JCB, and PayPal for secure transaction processing
• Shipping Partners: To deliver your activewear and accessories worldwide
• Marketing Platforms: To communicate with you about products and offers (with your consent)

Legal Requirements

We may disclose information when required by law or to protect our rights, property, or safety, or that of our customers.

Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new entity.

4. International Data Transfers

As we serve customers globally (with limited exceptions in some parts of Asia and remote regions), your information may be processed in countries outside your residence. We ensure all transfers comply with applicable data protection laws and provide adequate protection for your data.

5. Data Storage and Security

Your security is our priority, just like the quality of our premium activewear:

• Encryption: All sensitive data is encrypted using industry-standard SSL technology
• Secure Storage: Your payment details are never stored on our servers
• Access Controls: Strict internal controls limit access to your personal information
• Regular Monitoring: Continuous security monitoring to protect against threats
• Data Retention: We retain your information only as long as necessary for business purposes or as required by law

6. Your Rights and Choices

You have control over your personal information:

• Access: Request a copy of the personal information we hold about you
• Correction: Update or correct inaccurate information
• Deletion: Request deletion of your personal information, subject to legal requirements
• Opt-out: Unsubscribe from marketing communications at any time
• Data Portability: Request your data in a machine-readable format
• Restriction: Limit how we use your personal information in certain circumstances

7. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your shopping experience:

Types of Cookies We Use

• Essential Cookies: Required for basic site functionality and secure shopping
• Performance Cookies: Help us understand how you use our site to improve your experience
• Functional Cookies: Remember your preferences and settings
• Marketing Cookies: Deliver relevant content and offers (with your consent)

Your Cookie Choices

You can control cookie settings through your browser. However, disabling essential cookies may affect your ability to shop on our site.

8. Children’s Privacy

Our website and products are designed for individuals who are at least 16 years old. We do not knowingly collect personal information from children under 16. If we become aware of such collection, we will take steps to delete the information promptly.

9. Changes to This Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. We will notify you of significant changes and always display the most current version on our website.

10. Contact Us

Thank you for trusting ALO Clothing Shop with your personal information. We’re honored to be part of your active journey and committed to protecting your privacy with the same dedication we bring to crafting our premium activewear.